Any web technology company worth its salt understands the importance of website analytics. Without analytics you can't know if your website is doing what you need and want it to do. Web site analytics applications are often underutilized by small and medium size businesses. For many businesses lack of internal resources and confusion over the data received becomes a barrier to really taking advantage of the value that website analytics have to offer.

Let's face the facts, the cost of maintaining an existing customer is significantly less than the cost to acquire a new one. It's a fact that will never change.

Building loyal long-term relationships with customers is a process that develops over time and the main ingredients to the process are really simple... trust and value. The trust you build with your customers by delivering hi-value products & services and the value your communications carry for those customers.

Sounds like a plan, but as a Marketing pro you can't really control the delivery of your product or services, but you can do something about your company's communications. The more relevant your email communications, the faster you'll be able to gain readership, increase customer loyalty and keep them coming back for more.

Here are some simple ways to do just that...